Samsung’s Bespoke Home Virtual offers consumers an immersive experience with their latest Bespoke appliances. This 3D home appliance experience takes place in virtual reality (VR) space using advanced digital twin technology.
Samsung’s Bespoke Home Virtual Experience
A New Level of Freedom
Unlike traditional interior VR experiences, the Bespoke Home Virtual allows users to explore locations with a whole new level of freedom. The new technology used in this experience opens the entire virtual space so users can see from all angles without limitations.
While exploring, users can zoom in on key points of products to compare appliances in detail through direct interaction.
The Real-Time Rendering technology used in the Bespoke Home Virtual presents realistic light renders that mimic real-world light behavior, bringing the virtual scene to life like never before.
Showcased at KBIS
The Bespoke Home Virtual was showcased at this year’s Kitchen & Bath Industry Show (KBIS). It gave consumers a chance to see how the latest Bespoke appliances would look in their homes through a real-to-life tour around a virtual model home.
Immersive Experience for Attendees
At the Kitchen & Bath Industry Show 2023, attendees got a hands-on experience with Bespoke Home Virtual through a docent service.
The fully decorated 3D environment offered an easy and intuitive way to experience Bespoke products and create custom moods in the home. The experience was also shared on Samsung’s 4K 140-inch display, The Wall, at the Samsung Booth.
Three Interior Styles to Choose From
Users were first able to select from three distinct interior styles
- Transitional Light
- Transitional Dark
They were then free to roam around the fully decorated space, cycling through the three interior designs. This allowed users to get a deeper understanding of how the appliances would look in different textures, such as marble backsplashes, wood or stone tile floors, and light or dark walls.
Up Close and Personal with Bespoke Products
The Bespoke Home Virtual experience was more than just a simple walkthrough. Attendees were encouraged to get up close and experience a catered suite of Bespoke products, including refrigerators, dishwashers, washing machines, dryers, inductions, and ovens.
Users were able to open the doors on the units to check out features, such as the built-in water dispenser inside the fridge and the glide pan in the oven while swapping through vibrant colors and detailed finishes.
A Breakthrough in 3D Technology
For KBIS 2023, Samsung enabled users to interactively experience Bespoke using a breakthrough, immersive 3D technology. This provided consumers with a brand-new way to go hands-on with the latest Samsung home appliances, fully enjoying the amazing features that make Bespoke products truly bespoke.
Samsung’s Bespoke Home Virtual experience at the Kitchen & Bath Industry Show 2023 was a huge success, offering attendees a hands-on and immersive experience with the latest Bespoke home appliances.
With the ability to choose from three different interior styles and explore the fully decorated 3D environment, users were able to get a deeper understanding of how the appliances would look in their homes.