The TV market could witness a significant shift as LG and Samsung, two of the world’s leading TV manufacturers, resume talks on a potential partnership to supply OLED panels.
This development comes amidst changing dynamics in the industry, with Samsung becoming more reliant on Chinese display panel makers who are now showing a “less favorable” attitude towards the tech giant.
LG and Samsung OLED Panel Partnership Resumes Talks
Last year, LG confirmed discussions to supply Samsung with OLED panels for its TVs. However, the talks hit a roadblock. Now, according to The Elec, negotiations are back on track.
Changing TV Market Dynamics
The potential partnership between LG and Samsung is fueled by shifts in the TV market. Samsung now relies more on Chinese display panel manufacturers who dominate the LCD sector but are becoming “less favorable” towards Samsung, as per insider sources.
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Impact on the TV Industry
A deal between two of the world’s leading TV makers would make headlines. It may result in Samsung launching TVs with LG’s WOLED panels, sitting below their high-end QD-OLED TVs. This could potentially lead to more affordable Samsung OLEDs in the future.
Previous Deal Halted, Not Off the Table
In July, an LG Display spokesperson stated that while progress was made, negotiations had come to a halt at that time. However, the possibility of a deal remained open.
Samsung’s OLED Journey
Samsung introduced its first OLED TV last year, the S95B, after supporting its QLED technology for years. This year’s successors, the S95C and S90C, utilize QD-OLED panels, incorporating Samsung’s Quantum Dot tech for higher brightness levels compared to traditional OLEDs.
As the situation develops, we’ll closely monitor the potential LG-Samsung partnership and its impact on Samsung’s future TV offerings.
As the negotiations between LG and Samsung continue, the potential partnership could reshape the TV landscape, leading to more affordable OLED options for consumers.
With both companies being industry leaders, such a collaboration could set new standards for TV technology and establish a powerful alliance within the market. As the story unfolds, we will keep a close eye on the developments and analyze their impact on Samsung’s future TV offerings.
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