According to the app owned by the meta, it stored the most text messages and calls on December 31.
Before ringing in the New Year, WhatsApp released a delightful campaign to demonstrate how it helps people all around the world stay connected with their loved ones.
Exploring the Fireworks Within
In the movie ‘The Fireworks Within,’ viewers witness a variety of folks sending texts, video calling, and vocalizing notes to others.
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There’s a doctor wrapping up his shift, a woman preferring to take a bath instead of joining her friends at the beach, and a mother who has to work and cannot be with her daughter.
Using WhatsApp during Holidays
Vivian Odior, head of the global brand at WhatsApp, remarked: “On New Year’s Day, people around the world come together in celebration and one of the best ways to mark this holiday is by reaching out to loved ones through voice calls or text messages.
We’re delighted to commemorate the unprecedented use of WhatsApp on the holiday, as people cherished those special moments.
Whatsapp Is Celebrating the Estimated 100BN Messages That Will Be Sent on New Year’s Eve.
Campaign
The campaign will be in full swing until the end of this year across India, Brazil, and the UK. Ketchum created shorter clips for digital promotion as well as a content partnership with LadBible to promote it even more.
Andre Sallowicz Statement
Andre Sallowicz, the creative partner at AMV BBDO, added: “We wanted to remind people that the thing that makes the new year great is our bond with each other.
It’s more important than what we can see in the world around us.
We are often reminded of their existence in the most comforting way when we receive text messages or calls from those that matter to us, even if they’re far away.
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