Strava, a prominent activity tracking and social community platform, is taking user experience to new heights with its recent integration with Spotify.
This collaboration allows users to access and control music, podcasts, and audiobooks effortlessly while tracking their activities, ultimately providing a more seamless and enjoyable fitness experience.
Strava Announces Spotify Integration
New In-App Feature
Strava, the popular activity tracking and social community platform, has unveiled a new in-app integration with Spotify. This feature enables Strava’s 100 million+ users to easily access music, podcasts, and audiobooks while tracking their activities.
Starting today, Strava users can play, pause, resume, skip, and browse Spotify content directly from the record screen in the Strava app. This integration eliminates the need to switch between the two apps while adjusting listening content.
Exciting Partnership
Mateo Ortega, Strava’s Vice President of Connected Partnerships, expressed enthusiasm for the collaboration:
“We’re excited to partner with a global leader like Spotify to seamlessly integrate music and movement on the platform. This new feature further solidifies Strava’s position at the center of connected fitness and continues to demonstrate the power of the global community of active people on Strava.”
Spotify’s Ambitions
The Spotify VP of Business Development highlighted the company’s aim to be accessible to listeners everywhere, stating that the Strava integration is one way they’re enabling users to seamlessly connect with their music and audio content.
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Other Strava Integrations
Spotify isn’t the only app Strava has recently integrated with. A few months ago, Strava partnered with Snap to introduce a new Lens, allowing users to share their fitness journey on Snapchat. The Strava Activity Lens connects directly to users’ profiles, providing access to workout stats and activity maps.
Strava’s Background
Established in 2009, Strava has become a leading activity tracking service and social network for fitness enthusiasts. Users can share races and workouts, post photos, build communities, and engage with others’ activities through kudos and comments.
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Recent Acquisition
Strava’s announcement follows its acquisition of Fatmap, a European company developing a high-resolution 3D global map platform for outdoor activities. Strava’s long-term goal is to integrate Fatmap’s core platform into its own service.
Conclusion
In conclusion, Strava’s integration with Spotify marks an important milestone for the platform, ensuring a smoother and more enjoyable fitness journey for its millions of users. This collaboration, along with other strategic partnerships and acquisitions, demonstrates Strava’s ongoing commitment to innovation, connected fitness, and fostering a global community of active people.
As the platform continues to evolve, users can look forward to an even more enhanced and engaging experience, making Strava an indispensable tool in the world of fitness and activity tracking.
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