Rumor has it that the upcoming iPhone 15 Ultra will have an estimated starting price of $1299, which is higher than the iPhone 14 Pro Max’s starting price of $1099.
The increased price reflects the increasing cost of production, the need to keep profit margins stable, and utilizing high-grade materials such as titanium for the chassis.
New iPhone 15 Ultra
The iPhone 15 Ultra, Apple’s upcoming device, has garnered a lot of attention in the tech world due to rumors and leaks regarding its specs and cost.
Industry leaker LeaksApplePro claims the iPhone 15 Ultra will cost $1299 as a minimum – which is more expensive compared to the iPhone 14 Pro Max’s $1099 starting price.
This is the greatest single generational leap ever made by iPhones, and this could be a huge surprise to many consumers in the US.
What’s behind the Hefty Price Increase?
LeaksApplePro states that the higher price point is mainly due to increased production costs, inflation, and the demand of preserving profit margins.
Reportedly, Apple has experienced decreasing profit margins in the past few years and is now increasing prices to compensate for these losses.
Features
Additionally, the iPhone 15 Ultra is anticipated to be outfitted with several advanced features, such as titanium which is far stronger and more costly than stainless steel utilized in preceding versions.
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Storage
According to a recent leak, the iPhone 15 Ultra is expected to feature a minimum storage of 256GB, which is double the current storage capacity of 128 GB.
Consumers are likely to enjoy this extra storage capacity, as they always want more space.
USB-C Port
Reports suggest that the iPhone 15 Ultra might have a USB-C port with faster Thunderbolt 4 speeds and two cameras on the front, replacing the usual Lightning port.
Titanium
The iPhone 15 Ultra has a titanium chassis, which is known for its strength and resilience and is 3 to 4 times sturdier than stainless steel.
Although, titanium is much pricier than stainless steel; currently priced at $35-50 per kilogram in comparison to $1-1.50 per kilogram of stainless steel. It is yet to be seen if the iPhone 15 Ultras usage of titanium will balance out the expensive cost for users.
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LeaksApplePro
Although the iPhone 15 Ultra is part of the upcoming iPhone 15 lineup, its high cost could have an effect on the prices of other devices in this range. This is still unclear, as LeaksApplePro said that
“we don’t know the situation for the other devices in the lineup.”
It’s also worth noting that Apple usually keeps the prices of products within the same lineup fairly close, so it’s possible that the other iPhone 15 models may experience similar price hikes.
Conclusion
In summary, the iPhone 15 Ultra will be a pricier pick for consumers but it will also be equipped with new and improved amenities – for example, higher storage capacity and a more powerful port.
It remains uncertain if the features this new product offers will be worth the increased cost, though it is clear that Apple wants to target buyers who are willing to splurge for modern technology.
