Snapchat is revolutionizing the messaging experience by releasing its AI chatbot, “My AI,” to all of its 750 million monthly users for free.
Initially available only to the app’s 3 million paid subscribers, this move brings the OpenAI-powered chatbot into the spotlight, with innovative features and integrations designed to provide a creative and interactive experience.
Snapchat Releases Free AI Chatbot for All Users
A New Chatbot Experience
Snap is now offering its “My AI” chatbot to all of Snapchat’s 750 million monthly users for free, after initially launching it for the app’s 3 million paid subscribers. This OpenAI-powered bot is becoming a central part of the Snapchat experience.
Enhanced Chatbot Features
Group Chat
Users can now add My AI to group chats by mentioning it with an @ symbol. Additionally, Snap is allowing users to customize their bot’s appearance with a unique Bitmoji avatar and name.
AR Filters
New features include recommending AR filters and suggesting locations from the app’s map tab. Snap is also planning to introduce visual messaging with generated responses.
Creative Potential of Generative AI
Snap CEO Evan Spiegel views generative AI as an exceptional creative tool. With over 2 million daily chats with My AI, Spiegel has personally used the chatbot to create bedtime stories for his children and plan a birthday itinerary for his wife, Miranda Kerr.
He considers generative AI bots more suited to creative tasks than recalling specific information.
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Close Partnership with OpenAI
Snap’s partnership with OpenAI, the provider of the foundational large language model for My AI, is described as a “close partnership.”
Spiegel is enthusiastic about the project and believes it is vital for Snap’s future. While the cost of operating the chatbot is undisclosed, it is said that Snap has found it surprisingly affordable at scale.
Impact on Advertising Business
Spiegel is cautious when discussing My AI’s potential effect on Snap’s advertising business, which has experienced growth challenges. He acknowledges that using My AI’s interactions for ad targeting could be an opportunity but remains tight-lipped about further details.
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Addressing Misbehavior
Following My AI’s initial release, some problematic interactions occurred. In response, Snap implemented additional safeguards, such as using a user’s self-reported age in Snapchat to inform the chatbot’s responses. Spiegel states that 99.5% of My AI’s replies now conform to their community guidelines.
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Customization and Human Connection
The option to change My AI’s name and customize its appearance was a top request from early users, reflecting the human desire to personalize and connect with technology.
Spiegel maintains an optimistic outlook regarding the potential harms of generative AI, praising the thoughtfulness of its implementation and rollout compared to other recent technologies.
Conclusion
The release of Snapchat’s My AI chatbot to all users signifies a significant shift in the way people communicate and interact with technology.
With a focus on creativity, customization, and personal connection, this cutting-edge chatbot not only highlights the potential of generative AI but also demonstrates the thoughtful implementation of new technologies.
As the world adapts to the evolving landscape of AI, Snapchat’s My AI is poised to become an integral part of modern communication.
