As the world is becoming increasingly saturated with AI-edited or AI-generated photorealistic images, distinguishing real pictures from fakes can be a challenge. Google is stepping up to the plate with a new tool named “About this image,” set to launch this summer for English-language searches in the US.
New Addition to Image Searches
Similar to the “about this” drop-down that pops up on links in standard search results, this tool is now incorporated into Google image searches.
It’s designed to offer insights when conducting a “reverse image search.” Users can upload an image of uncertain origin and be presented with a menu option that reveals when and where that picture was first indexed by Google.
How Does It Work?
The tool allows users to trace the history of an image across the web. It shows where the image first appeared and the sites it has frequented since.
For instance, Google provided an example of a doctored Moon landing image. The tool revealed how the picture has been used in stories debunking the faked landing.
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Practical Applications
This tool is not only for debunking conspiracy theories. It can also help verify images related to breaking news events. For instance, if an image first appeared on reputable news platforms like Getty, Reuters, or CNN, it’s likely to be authentic.
Conversely, an image originating from a comedy subreddit, regardless of a news organization’s watermark, might be suspect.
Beyond US Borders
If successful, this tool may inspire competitors to develop similar features, extending this technology beyond US borders. The need to combat misinformation is a global issue, transcending languages and countries.
To learn more about Google’s innovative strides and recent announcements, don’t miss our comprehensive coverage of the latest Google I/O Keynote.
Google’s AI Tools to Include Metadata
In related news, Google also announced that its AI tools will include metadata for each generated image, indicating that it’s AI-created, not a photo.
This feature will be included regardless of where the image is viewed on a Google platform. Additionally, Google will enable other creators and publishers to label their images using the same technology.
Blog Post
Google’s blog post mentioned that Midjourney, Shutterstock, and others would introduce this markup in the coming months. However, it remains to be seen how widespread the participation will be.
“In a world increasingly filled with AI-edited or generated images, distinguishing the real from the fake is becoming a necessity. With our new tool, we aim to empower users to make informed decisions about the images they encounter online,” a Google spokesperson said.
Conclusion
The introduction of Google’s “About this image” tool marks an important step in the fight against digital misinformation. By providing users with the means to verify image authenticity, Google is not only enhancing the quality of information online but also empowering users to make more informed decisions.
The company’s move to add metadata to AI-generated images further underscores its commitment to transparency.
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